Features › Equity Tracking
Equity Tracking

Your real business
net worth — updated daily

Ayeloe calculates your true equity position every day — stock value, cash in bank, what you're owed, and what you owe. Know if your business is actually growing.

+£567
avg daily equity increase
£2.9M
total equity tracked on Ayeloe
Daily
automated snapshot
Equity snapshot

Your business net worth — in one number

Most sellers focus on revenue and ignore equity. Ayeloe shows you the number that actually matters — your total assets minus your total liabilities. Updated every single day.

Stock value at cost price (FIFO) updated daily
Cash across all accounts included
Outstanding debts and liabilities deducted
Amazon account balance and pending payouts included
Equity — 10 Jun 2026DAILY
Total assets
£47,840
stock + cash + receivables
Total liabilities
−£8,420
credit cards + supplier debt
Net equity
£39,420
↑ +£567 since yesterday
FBA stock
£26,400
55%
Cash
£15,919
33%
Pending payouts
£5,521
12%
Daily snapshots

Track your equity growth over time

Ayeloe takes a snapshot of your equity position every night. Over weeks and months you can see exactly how your business is growing — and spot if something is going wrong before it becomes a problem.

Nightly equity snapshot stored automatically
30, 90, 365 day equity charts
Stock valuation increase/decrease tracked daily
Stripe balance included in equity calculations
Equity history — 30 days
DateStock valueCashLiabilitiesNet equity
10 Jun£26,400£15,919−£8,420£39,420
9 Jun£25,840£15,534−£8,420£38,853
8 Jun£25,120£14,828−£8,420£37,932
1 Jun£22,300£11,200−£7,100£32,400
↑ Net equity up £7,020 this month (+21.7%)
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